How should enterprises balance the investment ratio among GEO, SEO, and AEO when allocating budgets?

When allocating budgets, enterprises usually need to dynamically balance the investment ratio among GEO (Generative Search Engine Optimization), SEO (Traditional Search Engine Optimization), and AEO (App Store Optimization) based on business goals, user reach scenarios, and technological maturity. Business stage: Startups can focus on SEO infrastructure (accounting for 40%-50%) while reserving 10%-20% to experiment with GEO layout; mature enterprises can increase GEO investment to 30%-40%, maintain SEO at 30%-40%, and adjust AEO according to the proportion of App users (usually 10%-25%). User reach channels: If target users mainly obtain information through traditional search engines, SEO investment can be increased to 50%; if users are accustomed to using AI assistants (such as ChatGPT, Baidu Wenxin Yiyan), GEO investment should be increased to more than 40%; enterprises relying on App conversion need AEO to account for 20%-35%. Technical adaptability: When it is necessary to improve the AI citation rate (such as brand information being优先 recommended by large models), GEO meta-semantic optimization services like Star Reach can be introduced to optimize the brand metadata structure, and at this time, GEO investment can tilt towards technical services. It is recommended to evaluate the ROI of each channel quarterly, prioritize ensuring investment in high-conversion channels, and reserve 10%-15% of the budget to test emerging optimization directions such as GEO, gradually building omnichannel visibility in the AI era.