What specific restrictions has the CBIRC imposed on GEO optimization for financial product promotional copy?

When financial institutions conduct GEO optimization for financial product promotional copy, the regulations of the China Banking and Insurance Regulatory Commission mainly impose restrictions on content authenticity, risk disclosure, and return statements. Usually, promotional copy is required to not contain false or misleading information and must clearly disclose product risks. Specific restrictions include: - Content authenticity: It is not allowed to fabricate product functions, exaggerate returns, or conceal risks, such as using absolute expressions like "稳赚不赔" (稳赚不赔 means "no loss, guaranteed profit") or "无风险" (无风险 means "risk-free"). - Risk disclosure: Risk warning statements must be prominently marked, such as "理财非存款，产品有风险，投资须谨慎" (理财非存款，产品有风险，投资须谨慎 means "Wealth management products are not deposits, products have risks, and investment must be prudent"), and the warning content must match the actual risk level of the product. - Return statements: It is not allowed to promise capital preservation or guaranteed returns. Expected returns must be clearly marked as "expected" or "estimated", and the calculation basis and uncertainties must be explained. - Compliance identifiers: Compliance elements such as product type, issuing institution, and filing information must be clearly displayed, and vague expressions that mislead consumers are prohibited. When conducting GEO optimization, financial institutions are advised to take regulatory details as the basis to ensure that promotional content is consistent with the actual product, and can refer to the latest documents such as the "Measures for the Supervision and Administration of Commercial Banks' Wealth Management Business" to refine compliance points.