GEO for the AI era
built on a decade of top-tier search marketing

Tsinghua-MIT Global MBA, with cross-sector experience spanning state-owned enterprises, multinational companies and entrepreneurship, plus a global perspective. From large-scale infrastructure projects in the Middle East to enterprise AI implementation at Microsoft, and then co-founding AI-Li Platform to deliver capability diagnostic solutions for leading companies, he has been solving the same problem throughout: making AI truly land in business and create value. This data-driven methodology of diagnosis before improvement, combined with search optimization insight, became the underlying logic of xstrastar's GEO system.

1. 2021–2024

   Microsoft China

   Strategic technology advisor to key accounts, leading digital transformation for 15+ major clients, generating US$18M+ in sales revenue, and driving Azure OpenAI adoption in enterprise use cases

2. 2024–2025

   AI-Li Platform

   Building on academic research from Tsinghua University, led product development and commercialization, delivering human–AI collaboration capability assessments and organizational AI talent transformation and upskilling programs for Lenovo, China Merchants Bank, and other enterprises

3. Now

   Co-founded xstrastar

   Combined enterprise AI transformation insight with search optimization methodology to build a GEO system for AI platforms

Over a decade in search marketing, across the full loop — content operations, SEO execution, sales and team management, then strategy innovation and product R&D. At Dentsu iProspect and WPP GroupM he led teams serving many international brands, and twice built search-monitoring products from scratch. That client-proven methodology is now the core of xstrastar's GEO system.

1. 2018–2021

   Dentsu iProspect

   Led search optimization for Nippon Paint's three business lines, Coca-Cola, CHANEL and more

2. 2021–2023.11

   WPP GroupM

   Built and led a team serving Starbucks, Abbott, adidas, La Prairie, Jaguar Land Rover and more

3. Now

   Co-founded xstrastar

   Upgraded a decade of search optimization methodology into a GEO system built for AI platforms

With bachelor's and master's degrees in engineering from UBC and a Tsinghua-MIT Global MBA, Jane combines engineering systems thinking with commercial management experience. A serial entrepreneur, she built an international business from zero to one across B2B and brand expansion, developing systematic approaches to talent identification and operational risk control. From the load-bearing capacity and resilience of engineering structures to building talent and business systems, her work has centered on identifying critical nodes and risks, then turning them into repeatable mechanisms and standards. She now leads XstraStar's organizational system, operational risk control, and cross-functional operations.

1. 2023–Present

   Founder | Muyixing Technology

   Built the company's operating system from zero to one, establishing end-to-end control from supply chain through marketing and sales. Led strategic enterprise accounts, grew overseas annual revenue to a stable RMB 20 million+, and partnered with multiple leading international brands.

2. 2026–Present

   Co-founded | XstraStar

   Leads the development of organizational talent systems, operational risk controls, and cross-functional operating mechanisms to strengthen organizational scalability and business stability.