ABOUT US

GEO for the AI era
built on a decade of top-tier search marketing

We turned a decade of search-optimization methodology — proven inside top-tier 4A agencies — into a GEO system for ChatGPT, Doubao, DeepSeek and beyond, helping brands get seen, recommended and trusted in AI answers.

THREE LOCATIONS · 10+ PEOPLE

Full AI-platform coverage, real delivery in both markets

Shanghai

Commercial & Operations HQ

Chengdu

Engineering & Content Delivery R&D

Singapore

Global Business Development

Chinese brands going globalOverseas brands entering ChinaDomestic growth for local brands

FOUNDING TEAM

A team that has run the full loop — content, ranking, voice, and tooling

Luo Shiyun (Dean)

Co-founder · CTO

Over a decade in search marketing, across the full loop — content operations, SEO execution, sales and team management, then strategy innovation and product R&D. At Dentsu iProspect and WPP GroupM he led teams serving many international brands, and twice built search-monitoring products from scratch. That client-proven methodology is now the core of xstrastar's GEO system.

  1. 2018–2021

    Dentsu iProspect

    Led search optimization for Nippon Paint's three business lines, Coca-Cola, CHANEL and more

  2. 2021–2023.11

    WPP GroupM

    Built and led a team serving Starbucks, Abbott, adidas, La Prairie, Jaguar Land Rover and more

  3. Now

    Co-founded xstrastar

    Upgraded a decade of search optimization methodology into a GEO system built for AI platforms

BRANDS WE'VE SERVED

Battle-tested with world-class brands

Luxury / Fashion & Apparel

CHANELBurberryPradaLOEWELoro PianaTory BurchLa Prairie 莱珀妮GORE-TEX

FMCG / Food & Beverage

可口可乐星巴克必胜客红牛 Red Bull佳沛 Zespri光明金霸王 Duracell皇家猫粮 Royal Canin

Automotive / Mobility

捷豹路虎 JLR理想汽车UPS

Tech / Electronics

DELLDe'Longhi 德龙

Healthcare / Education

雅培 Abbott立邦 Nippon Paint时代天使雅思 IELTS

Note: some brands were served by our core team members in previous roles (at Dentsu / GroupM).

TECHNOLOGY HERITAGE

Three generations of search-monitoring tools

While others debate whether to start AI search optimization, we are on our third-generation monitor — you cannot optimize what you cannot measure.

01The group's first tech patent

IP Search Sense

Dentsu era

Covered traditional search engines plus social search (Zhihu / Xiaohongshu / WeChat), tracking brand ranking, sentiment, user insight and share of voice.

02

Si Tian Pan

GroupM era

Full search-engine + social-search monitoring — share of voice, sentiment, market share, even competitors' offline store openings/closings; with auto-screenshot, auto-alerting and scheduled ranking reports.

03Current product

xstrastar GEO Platform

Built at xstrastar

Brand visibility monitoring for the AI era: across ChatGPT / Doubao / DeepSeek / Gemini / Perplexity / Kimi, quantifying visibility, mention depth, recommendation and competitiveness in AI answers.

DIAGNOSTIC SYSTEM

G-Power 5-Dimension Diagnostics — from “if” to “why”

Mention rate only answers whether AI sees you. What drives conversion is why AI trusts you, how it describes you, and why it recommends you or not. G-Power decomposes AI performance into an explainable, attributable 0–100 score.

V

Visibility

Will AI mention you?

D

Mention Depth

A passing mention, or a real pitch?

R

Recommendation

A real recommendation, or just neutral?

C

Competitiveness

Against competitors, where do you rank?

A

Citeability

Why does AI trust you? Are the sources authoritative?

FIVE-STEP METHOD

From keywords to a “meta-semantic question pool”

Keywords answer “what term to search”; meta-semantic questions answer “why users ask and how AI should understand and recommend.” It is the shared starting point for diagnosis, scoring, content and citation building.

01

Decode

明法

Decode each platform's citation logic so outputs become predictable and controllable

02

Benchmark

定标

Benchmark the key decision points across awareness / interest / purchase / conversion

03

Calibrate

校准

Calibrate brand jargon into meta-semantics both users and AI understand

04

Connect

串联

Connect brand strengths through AI answers to shape the conversion path

05

Amplify

提效

Amplify semantic coverage at key nodes so AI answers actually drive choice

OUR RESULTS

Real results delivered in the GEO era

Zilliz

AI mentions 0 → 100%

Vector DB / AI Infra

AI traffic 10× · overtook Pinecone · category-#1 organic

Sealos

Google clicks 10×

Cross-border SaaS / Cloud

AI mentions >50% · stable top-3 recommendation

WisPaper

Impressions +140×

AI Academic Tool (Fudan NLP)

AI mentions >50% · stable page-1 average rank

Wisfile

Impressions +22×

Cross-border product cold start

AI mentions surged to high level · #1 recommendation

See all cases →

OUR COMMITMENT

If we miss the targets, you don't pay the acceptance fee

Mention rate, ranking, traffic growth — core GEO metrics are written into the contract and accepted by milestone. Every KPI is set against your brand's baseline, not an industry average. We commit because we can deliver.

Free Baseline Diagnostic →

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