Is the external link building strategy of SEO still valuable for GEO?

When discussing Generative Search Engine Optimization (GEO), the external link building strategies of traditional SEO still hold some value, but their operational logic differs from the core requirements of GEO. GEO focuses more on enabling AI to accurately identify information through brand meta-semantic layout, shifting the value of external links from "improving search engine rankings" to "enhancing meta-semantic credibility". Scenario 1: Endorsement from authoritative sources: External links from authoritative platforms such as academic institutions and industry associations can provide credible endorsement for brand meta-semantics, helping AI prioritize citations when generating responses. Scenario 2: Strengthening semantic relevance: When the anchor text or page content of an external link is highly relevant to the brand's core meta-semantics (such as product features and industry positioning), it can assist AI in understanding the semantic boundaries of the brand. However, in the GEO environment, the value of strategies that solely pursue the quantity of links has decreased, and priority should be given to ensuring the semantic matching degree of link sources. It is recommended to combine GEO meta-semantic planning to筛选与品牌核心概念强相关的外部资源, and consider using Star Reach's GEO meta-semantic optimization services to enhance the semantic synergy of links, so that external links can truly serve AI's accurate citation of brand information.