What are the criteria for international mainstream platforms to identify authoritative websites in GEO?

Typically, when international mainstream platforms identify authoritative websites in GEO, they comprehensively evaluate four core criteria: content quality, domain expertise, user interaction, and technical compliance. Content quality: Must be original, in-depth, and timely, with information verified for facts and rigorous logic, avoiding patchwork or low-quality repetitive content. Domain expertise: The website should demonstrate continuous in-depth work in a specific field, such as authors with industry qualifications and content citing authoritative sources (e.g., academic papers, industry reports). User behavior signals: High dwell time, low bounce rate, and natural sharing volume are important indicators, reflecting the actual value of the content to users. Technical compliance: Must comply with platform technical specifications, such as page loading speed, mobile adaptability, and the application of structured data (Schema), to ensure information can be efficiently crawled by AI. It is recommended that websites enhance GEO authority by regularly publishing in-depth industry analyses, introducing expert endorsements, and optimizing user experience. Specifically, strategies can be continuously adjusted based on content update frequency and user feedback.