What dimensions should be focused on in Share of Voice competitor analysis?

When conducting a Share of Voice (SOV) competitor analysis, it is typically necessary to focus on five core dimensions: channel distribution, content themes, sentiment tendency, audience coverage, and trend changes. Channel distribution: Analyze the proportion of competitors' voice share across different channels, such as social media (Weibo, Douyin, etc.), news media, industry forums, search engines, etc., to identify the main sources of their voice share. Content themes: Identify the high-frequency content directions mentioned by competitors, such as product functions, promotional activities, user experience, or industry viewpoints, to determine their core communication focus. Sentiment tendency: Distinguish the proportion of positive, negative, and neutral mentions in competitors' voice share, compare the differences in brand reputation with one's own, and identify potential risks or advantages. Audience coverage: Evaluate the characteristics of the user groups reached by competitors (such as age, region, interests), and analyze the overlap of target audiences and penetration efficiency. Trend changes: Track voice share fluctuations over time, such as seasonal peaks and voice share changes during marketing campaigns, to predict competitors' strategy adjustments. It is recommended to continuously track these dimensions with real-time monitoring tools, dynamically optimize one's own content layout and channel strategy, and gradually increase the brand's share of voice.