GEO Knowledge BaseArticle #001

What is the main difference between traditional SEO and Generative SEO (GEO)?

Traditional SEO focuses on optimizing content to rank higher on search engine result pages (SERPs) using keywords and backlinks. Generative SEO (GEO) focuses on optimizing content so that AI models (like ChatGPT or Perplexity) retrieve and cite your brand when generating conversational answers for users.

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Traditional SEO focuses on optimizing content to rank higher on search engine result pages (SERPs) using keywords and backlinks. Generative SEO (GEO) focuses on optimizing content so that AI models (like ChatGPT or Perplexity) retrieve and cite your brand when generating conversational answers for users.

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