GEO Knowledge BaseArticle #001
Q1: What is the main difference between traditional SEO and Microsoft Copilot SEO?
**Traditional SEO** focuses on optimizing for keywords and backlinks to rank web pages on a list of search results. **Microsoft Copilot SEO** (or GEO) focuses on optimizing the underlying semantic structure and factual density of content so that AI language models understand, extract, and cite your brand when generating conversational answers.
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**Traditional SEO** focuses on optimizing for keywords and backlinks to rank web pages on a list of search results. **Microsoft Copilot SEO** (or GEO) focuses on optimizing the underlying semantic structure and factual density of content so that AI language models understand, extract, and cite your brand when generating conversational answers.
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