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Q3: How do you measure success in AI search citation?

Unlike traditional SEO which focuses on SERP rankings and raw traffic, GEO success is measured by Brand Mention Rate in AI responses, AI Share of Voice (SOV) for target industry queries, citation frequency, and the conversion rate of the highly-qualified traffic that clicks through from AI footnotes.

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Unlike traditional SEO which focuses on SERP rankings and raw traffic, GEO success is measured by Brand Mention Rate in AI responses, AI Share of Voice (SOV) for target industry queries, citation frequency, and the conversion rate of the highly-qualified traffic that clicks through from AI footnotes.

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