GLOSSARY

Baseline

IN ONE SENTENCE

A baseline is the starting measurement taken before optimisation, used for later comparison.

A baseline is the starting measurement taken before optimisation, used for later comparison.

01

In detail

A baseline has to be measured on the same definition: same question set, same platforms, same window. ⚠️ Third-party estimates are for order-of-magnitude and competitive comparison, not for acceptance — acceptance runs on first-party analytics and server logs.

Updated 2026-08-06