GLOSSARY
GEO (Generative Engine Optimization)
IN ONE SENTENCE
Content optimization targeting generative AI assistants like ChatGPT / Perplexity / AI Overview, aiming to have your brand cited and recommended by AI.
Content optimization targeting generative AI assistants like ChatGPT / Perplexity / AI Overview, aiming to have your brand cited and recommended by AI.
01
In detail
Unlike traditional SEO (which targets Google blue-link rankings), GEO's core is getting content into the AI citation pool. When users ask AI, the assistant synthesizes answers from multiple authoritative sources — whoever gets cited wins the AI recommendation slot. GEO applies across all B2B / B2C verticals, especially in long-decision-cycle, high-AOV scenarios.
Updated 2026-08-06