GLOSSARY
Hallucination
IN ONE SENTENCE
A hallucination is output that reads as plausible but has no factual basis.
A hallucination is output that reads as plausible but has no factual basis.
01
In detail
The direct brand risk is being described wrongly, not being left out. There are usually three causes: a stale page still live on the site, a name collision with another entity, and a second-hand paraphrase off-site being picked up. The fixes differ entirely, so classify before acting.
Updated 2026-08-06