GLOSSARY
Mention Depth
IN ONE SENTENCE
Mention depth measures how substantively a brand is discussed in an answer — merely listed, or given reasons and use cases.
Mention depth measures how substantively a brand is discussed in an answer — merely listed, or given reasons and use cases.
01
In detail
Mention rate counts a passing reference and two paragraphs explaining why it fits as the same thing. Depth is the second dimension in VDRCA, and it determines whether a mention converts into understanding.
Updated 2026-08-06