GLOSSARY
Original Data
IN ONE SENTENCE
Original data is measurement only you can produce and that cannot be derived from other public sources.
Original data is measurement only you can produce and that cannot be derived from other public sources.
01
In detail
The Princeton GEO paper (KDD 2024, 10,000 queries) measured a 30–40% relative visibility lift from adding statistics, cited sources and quotations — statistics being the most direct of the three. Original data has a second benefit: it is the only reliable way to attribute an answer to a specific page, because a figure that exists only on your site proves where the answer came from.
Updated 2026-08-06