Share of Voice in AI Answers

Numerator is the brand's mentions; denominator is all brand mentions across the same batch of answers. Answers routinely name several brands, so the denominator is usually larger than the answer count.

Normalise brand names first — variants, abbreviations and parent-company names have to be merged, or the share gets split across spellings.

⚠️ The brand list has to be fixed before measuring. Miss a competitor and your share is overstated; include an unrelated same-name term and it is understated.

Automated brand extraction has a high false-positive rate — tables inside answers run text together, so both word boundaries leak. Anything reported externally needs manual review.

Read the trend, not the absolute value. Changing the brand list invalidates the history, so the meaning lives in movement under one fixed definition.

Read it per platform. The brand mix for the same questions varies sharply across platforms, and a blended figure hides a decline on one of them.