GLOSSARY
Authority Score
IN ONE SENTENCE
SEMRush's authority score (0-100) per domain, combining backlink quality, traffic, vertical relevance and other signals.
SEMRush's authority score (0-100) per domain, combining backlink quality, traffic, vertical relevance and other signals.
01
In detail
A core ranking signal for Google. B2B newcomers typically score 10-30; established brands 40-60+; category leaders 70+. Improved by: high-quality backlinks (vertical media PR / academic .edu links) + organic traffic growth + content depth. Lifting 5-10 points in a year is a reasonable target.
Updated 2026-08-06