GLOSSARY
Buyer Journey (4 Stages)
IN ONE SENTENCE
The 4-stage purchase decision journey: Awareness → Interest → Decision → Purchase, with completely different questions at each stage.
The 4-stage purchase decision journey: Awareness → Interest → Decision → Purchase, with completely different questions at each stage.
01
In detail
Awareness asks 'what is X', Interest asks 'which brand of X is best', Decision asks 'X vs Y', Purchase asks 'is X good value'. GEO content must cover all 4 stages — not just the Decision-stage 'recommend a brand' queries, which would lose substantial early-research traffic.
Updated 2026-08-06