GLOSSARY
Freshness
IN ONE SENTENCE
Freshness is a content's recency and whether the system treats it as currently valid.
Freshness is a content's recency and whether the system treats it as currently valid.
01
In detail
It is among the most common causes of a brand being described wrongly: an old page is still live and the model retrieved it. The practical fix is dated, periodically reviewed key pages — not publishing new pages and hoping they outrank the old ones.
Updated 2026-08-06