GLOSSARY
Schema Structured Data
IN ONE SENTENCE
Using schema.org markup to make page content machine-readable — both Google rich results and AI crawling rely on it.
Using schema.org markup to make page content machine-readable — both Google rich results and AI crawling rely on it.
01
In detail
Essential Schema types for GEO: (1) Organization (homepage); (2) MedicalBusiness / Service (service pages); (3) FAQPage (FAQ hubs); (4) Article (blog); (5) VideoObject (video). FAQPage Schema expands FAQs as rich results on Google SERP, significantly lifting CTR; AIO also prefers Schema-tagged pages when citing FAQ content.
Updated 2026-08-06