DeepSeek Optimization Checklist

Allow no published identifier, confirm nothing is blocked at the CDN outside your site config, and confirm key content does not depend on client-side rendering — what the crawler reads is the HTML you return.

Structured data must appear in server-rendered HTML. If a front-end script injects it, crawlers that do not execute scripts never see it.

The Princeton paper (KDD 2024) tested this across 10,000 queries: adding statistics, adding cited sources, and adding quotations produced a 30–40% relative lift on visibility metrics — the three best-evidenced actions available.

One clear position per page, and every paragraph readable on its own — what gets taken is a passage, not the site.

The same paper found an 'equaliser effect': pages ranked around fifth gained most, while first-ranked pages on average lost ground. The method pays off more for brands not yet in the top tier.

Industry estimates put roughly three quarters of citation weight on sources you do not own, so owned content alone hits a ceiling.

This platform draws on a completely different source mix from the English-language engines, so the off-site work belongs on Chinese content platforms rather than a copy of the English playbook.